My Communication Goals for the Community Table of Jackson County

The communication goals of the logo are:

·       To represent Jackson County’s Community Table

·       To represent the generosity of the Community Table

·       To be illustrative and unique

·       To represent a new age of the Community Table

·       To entice people to not only want to help the Community Table with donations, but volunteer their time as well

I want my viewers to:

·       Look at the new logo and be curious about the current state of the Community Table

·       Wonder if it’s the same Community Table that’s been around since 1999

·       Find the logo more homey and modern

·       Appreciate the Community Table’s progression into the 21^st century with it’s design and look

The communication goals of the poster are:

·       To help educate the community about the Community Table

·       To help the community know that they do need volunteers and donations

·       To help the community know that donations are always welcomed, be it money or their time

·       To help the community understand that there are families or individuals who are hungry in the county who need their help

·       To generate knowledge for the community about what is happening socially and economically with those in need: are there more? are there less? Etc.

I want my viewers to:

·       See visual statistics that are “there” but aren’t putting them on a guilt trip

·       Appreciate the modern design and playful/warm colors that ooze hominess

·       Be inspired to help the cause

·       Donate canned goods, time, and their warm hearts for those in need

·       Participate in fundraisers that the Community Table hosts

The communication goals of the brochure are:

·       To inform the community members of all the different programs that the Community Table has created

·       To supply information about the Food for Kids program and  the organic garden that the community can be apart of

·       To contain information about volunteering

·       To contain a brief history about the Community Table

·       To supply directions to the Community Table

I want my viewers to:

·       Drink up the information with lovely graphics and typography

·       Have straight forward text that leads them to more information about volunteering and donating

·       Learn more about the people who’ve come to the Community Table for assistance

The communication goals of the website are:

·       To look warm and inviting

·       NOT to rehash everything that’s in the brochure

·       Provide some information, but just enough so they have to call, email, or visit the Community Table

·        Provide a list of all the needed items as a list on the site, not a pdf

·        Provide a link to more information about the garden with photos and what type of produce they grown

·       Provide an interactive experience that gets people excited

·       Provide a news page for daily/weekly/monthly updates about events

· To contain information about volunteering
· Learn more about the people who come to the Community Table for assistance
· Provide a menu page that contains that week's planned meals 

I want my viewers to:

·       Get passionate and get interested

·       Be more informed about what goes into volunteering and donating their time/money/goods

·       Have access to pictures and information about the families they’ve been helping since 1999

The communication goals of the recipe booklet are:

·       Supplying easy, cheap recipes

·       Have helpful tips about home gardening so that they can supply their own produce instead of buying

·       Photos to show what the final outcome of the recipe is supposed to be

·       Nutrition value of the meals

·       Alternatives that they can buy at the grocery stores in Sylva that don’t contain harsh chemicals or HFC’s

I want my viewers to:

·       Be more than satiated with the supplied information

·       Find the booklet helpful with everyday living

·       Make it known that there are alternatives to healthy eating even on the smallest of budgets