This is Angie Barker's senior studio project blog. The project is creating a new identity for a non-profit, more specifically The Community Table of Jackson County for my project (everyone else in my class picked their own.) The Community Table has been servicing Jackson County for over 10 years.
Angie, The first thing one sees is the heavy pink pot (solid) so make it lighter, more airy -- linear? The whole page needs rethinking in terms of your hierarchies, especially type. It's hard to tell which type units are more important and many compete. Why is Warm Heart, Warm Plates repeated? About color: The type at top is pronounced because of color weight and scale. It needs repeating before the last line. See how the red/pink pulls the eye through and down. Also consider why you change colors within the first type unit. The top text is crowding the upper edge so try to open it a bit. Type hierarchy is the main issue here but the poster overall is close to being resolved.
Angie, The first thing one sees is the heavy pink pot (solid) so make it lighter, more airy -- linear?
ReplyDeleteThe whole page needs rethinking in terms of your hierarchies, especially type. It's hard to tell which type units are more important and many compete. Why is Warm Heart, Warm Plates repeated?
About color: The type at top is pronounced because of color weight and scale. It needs repeating before the last line. See how the red/pink pulls the eye through and down. Also consider why you change colors within the first type unit. The top text is crowding the upper edge so try to open it a bit. Type hierarchy is the main issue here but the poster overall is close to being resolved.